Now that you understand what content strategy is and what it needs to accomplish, you’re probably wondering how to put it into practice. How to Become a Certified Personal Trainer, How to Start a Personal Training Business – The Quick Guide. Once we understand what content is, we can start to understand what it means to have a content strategy. What Is a Content Strategy? Purpose: to make money/to stay in business 2. A content cluster, or topic cluster, is a way of organizing content on a website into topically related ‘clusters.’. If you have not set your goals, you will struggle to create a strategy template. 6 awesome LinkedIn content strategy examples November 12, 2018. That’s why you need to cover the entire journey – anyone who enters your site should have a clear next step they can take no matter where they are in the funnel. One example of a successful content clustering strategy is from ISSA, a provider of personal trainer, nutritionist, and fitness instructor certifications. It’s not about being purely promotional or transactional. Share. Digital is quickly becoming or more likely has become your organization’s primary communications, sales, marketing, channel of choice. Welcome to the 2019 Content Management & Strategy Survey. The short answer to this question is that you’ll be directionless without a content strategy, chasing whatever new shiny object enters your line of sight. Once you’ve established your core objectives, the “how” of your content strategy is honed by asking simple, yet vital questions. Before we move on to some specific elements companies should consider, let’s go over a few guiding principles. So run with it. “Content” is a single word loaded with different connotations and meanings that depend on its context. Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by McNelley Media on behalf of [Company Name]. Sales enablement content is content that a sales team can use to educate prospects and help them build a case for purchasing your product or service. Why Is It Important to Have a Content Strategy? Yet 72% of respondents to our 2018 Content Management & Strategy … Content isn’t just for prospects; it’s just as necessary to provide useful content for customers. Every other facet of content strategy starts here. Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. If so, you know where you’ll be more likely to stand out. Of course, technical issues and obtaining links are still big pieces of the puzzle. A strategy plan, more commonly known as a strategic plan, is a list of strategic goals together with an action plan to achieve each goal.This is the output of strategy planning and may be developed at the level of an organization, department or team. What do we want our content to accomplish in … For example, the publication of a new whitepaper or research report could generate several weeks’ worth of blog posts that each share details or small nuggets of data from the complete report. That’s why authoritative domains can rank well in search even with subpar content. What Are Examples of Popular Content Management Systems? You need to use a variety of content strategies to cover a broader market share. As a content strategist, it’s your responsibility to know the larger goals you’re contributing to and why. Please try again. It’s a means of showing your expertise and awareness around things your target audience cares about and building trust with them so that if they decide to make a purchase, you are front and center. While the approaches to content and content strategy will differ for B2C marketers and B2B marketers, a baseline understanding of what we mean when we talk about content strategy is industry-agnostic. What is our target audience for the different types of content we will produce? Execution leads to results, which you use to influence your strategy on an ongoing basis. What content formats are we best suited to produce? If your content strategy doesn’t start with a business objective, it’s not a content strategy. A marketing strategy plan, like quality management plan examples, ensures that the company adheres to the standards that are set in relation to the activities that it will execute.Marketing programs and processes where a variety of stakeholders will be involved in needs to be guided by a marketing strategy plan so there will be a smooth flow of the implementation of call to actions. We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself. Content … It’s content that helps people learn something new, solve their problems, do better work, and ultimately find solutions that help them reach their goals. How will we source content ideas? Example Social Media Goals 1. But as search engines (and let’s be serious, we’re mostly talking about Google here) evolve, they’re putting increasing emphasis on serving users quality content that satisfies their search intent. A business strategy is a powerful tool for helping you reach your business goals, defining the strategies and tactics you need to take within your company. Anyone can join our community and start asking and answering questions. In addition to a blog with useful VoIP, sales, and customer success tactics and tips, Aircall has a robust Knowledge Base that customers can use to search for answers to specific questions about the software and phone systems. Any content marketing strategy must align with your broader brand strategy, marketing goals, and business objectives. Your login information is incorrect. Any definition of “quality content” has to take this into account. Their SEO gains and organic traffic growth has been steady and continues to climb even in a highly competitive space. From there, finesse the responses into a single statement. The following are illustrative examples of a strategy plan. Be realistic. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. It’s just content. There was an error during login. Example of core content strategy statement Click to enlarge. Can You Do Personal Training Without Certification? 2. Maybe your content team can put together a mean blog post but lacks the skills to create high-quality videos. ECM is a critical building block in the efficient operation of all organizations; build a roadmap to a right-sized ECM Strategy to enable your people to spend less time looking for content, and more time on higher-order, mission-critical tasks. You will be logged out in 60 seconds. We have work to do. Blogs Web based platforms for publishing posts that resemble a magazine article in web format. It also has to make sense in the context of the target audience you want to reach. There’s so much information out there about how to build a content strategy. Content strategy doesn’t exist in isolation. For example, content marketing can’t address some goals regarding your culture (improving staff morale) or costs (reducing overhead by 10 percent). It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. 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